About Us

Newton Fit was founded in Sydney, New South Wales, by Emma Newton. She created Newton Fit with visions of producing activewear that stood for more than just physical style & performance.

She, much like many other women, has struggled and overcome troublesome anxiety, negative self-image & self-doubt. Newton Fit was born to bring awareness and understanding to anxiety, with an aim to bring women together so that they know they are not alone, and that they have a space where they can feel comfortable and confident.


A word from Emma:

Ever since leaving school those haunting questions have lingered, “What do you want to do with your life? What are you passionate about? Where do you see yourself in ten years?”

I’ve always found it difficult to answer these questions, an anxiety inside me would dwell and caused me to stress about what I was going to do, and where I was going. These feelings forced themselves in the pit of my stomach and for a long time I have struggled to overcome them.

When someone asks you what you’re passionate about, what first comes to mind? I’ve forever envied people who can exactly pin point where their passion lies because I had felt so lost, for so long. Passion is defined as an uncontrollable and intense desire for something, and Newton Fit is my passion.

Newton Fit is more than a brand. It is a mentality that embodies working through your emotions, especially when they are at their worst, when the anxiety is so overwhelming and your mind is racing, refusing to stop. These feelings aren’t reserved for some people, but all people. All people, myself one of them, have felt the pressure and fear that anxiety forces upon you and we all need help to alleviate these feelings.

When I feel like this, I put on my favourite music, Jack Johnson or Bob Marley, and I envisage myself escaping to a serene beach in Maui, the sand soothing between my toes, falling away to the rhythm of palm trees swaying and the scent of coconut oil.

This is what Newton Fit is about. It’s more than a brand. It’s about combining my love of health and fitness with the absence of anxiety through all that is good and beautiful in this world. Newton Fit isn’t just an item of clothing, it’s a feeling.